Tag Archives: Invisible Influence

Mastering the Art of Persuasion: Summary of “Invisible Influence” by Jonah Berger

In his thought-provoking book, “Invisible Influence,” acclaimed author Jonah Berger sheds light on the hidden power that shapes our daily decisions and behaviors. By delving into the fascinating realm of social influence, Berger explores how our choices are influenced by forces we often overlook or underestimate. With captivating anecdotes and compelling research, he uncovers the …