In “Made to Stick,” Chip Heath explores the common traits found in ideas that stick in our minds and make a lasting impact. Co-authored with his brother, Dan Heath, Chip Heath is a professor at Stanford Graduate School of Business and renowned expert in the field of communication and psychology. Together, they dissect what makes …
In the captivating book “Decisive” co-authored by renowned author and speaker, Chip Heath, readers are taken on an enlightening journey to understand the psychology behind decision-making. Drawing from extensive research and real-world examples, Heath dives into the inherent biases that hinder our ability to make sound choices, and provides practical strategies to overcome them. With …
In their book “Switch,” co-authors Chip Heath and Dan Heath explore the difficulties often faced when attempting to bring about transformative change, whether it be in individuals, organizations, or societies. Through captivating anecdotes and science-backed research, the authors reveal a fresh approach to overcome resistance and provoke lasting change in ourselves and others. Chip Heath, …