In “Indistractable” by Nir Eyal, readers are invited on a thought-provoking journey to conquer the growing problem of distraction in our modern lives. With an extensive background in behavioral design and technology, Nir Eyal artfully dissects the root causes behind our inability to focus, providing practical strategies to master our attention and become indistractable. Drawing …
In “HOOKED,” Nir Eyal presents an insightful exploration into the persuasive techniques employed by companies to create habit-forming products. As technology becomes increasingly integrated into our daily lives, understanding the psychology behind habit formation and manipulation is crucial for businesses to succeed. Eyal, an accomplished entrepreneur, investor, and behavioral design expert, draws upon his extensive …