In his thought-provoking book, “Invisible Influence,” acclaimed author Jonah Berger sheds light on the hidden power that shapes our daily decisions and behaviors. By delving into the fascinating realm of social influence, Berger explores how our choices are influenced by forces we often overlook or underestimate. With captivating anecdotes and compelling research, he uncovers the …
In “Contagious: How to Build Word of Mouth in the Digital Age,” Jonah Berger delves into the mysterious realm of social contagion. Berger, a renowned social scientist and marketing professor at the Wharton School, draws on extensive research to unravel the secrets behind why certain products, ideas, and behaviors spread like wildfire, while others fizzle …