In his thought-provoking book “Drunk Tank Pink,” author Adam Alter delves deep into how the environment surrounding us influences our thoughts, emotions, and actions. Drawing upon an array of captivating research findings, Alter sheds light on the fascinating ways in which subtle cues in our surroundings impact our daily lives. As an esteemed professor of …
In the thought-provoking book “Irresistible,” Adam Alter explores the alarming prevalence of addiction in today’s digital age. Shedding light on the powerful psychological and neuroscientific forces behind our compulsion to engage with technology, Alter investigates how design techniques employed by technology companies have woven addiction into the very fabric of our daily lives. As a …